The effective management of Google Ads campaigns requires in-depth knowledge and experience. A campaign can be suspended, stopped or modified at any time. The Google Ads system does not require a minimum campaign budget, and if the advertiser limits it, the system allows costs within the sum indicated for advertising spending to be optimised.
flexible targeting to selected websites and hybrid targeting. behavioural targeting and remarketing (retargeting). the most advanced contextual targeting system. The Google network’s significant advantage is in its advanced method of ad targeting: The advertising network makes it possible to show advertising in many formats: They include many leading online portals and sites such as YouTube. The Google advertising network includes a great number of websites that display Google Ads. Use automatic systems for managing campaign content (API) and statistical analysis. Apply advanced mechanisms for tracking user behaviour and the effectiveness of advertisements (conversion tracking). Use schedules that vary the intensity with which advertisements are displayed and their content in relation to the day of the week and the time of day. Adjust the content of advertisements to the keyword, the user’s physical location within a freely defined geographical area. Direct users to individually selected landing pages. The Google Ads system means you can adjust the distribution of advertisements to an advertiser’s individual needs, which results in a significant increase of their effectiveness. The price per click is set in an auction and depends on the competition of advertisers for a given keyword and their bids, as well as the quality of the advertisement as determined by a complex algorithm that reflects the accuracy of the advertisement and its usefulness to a recipient, measured using Quality Score. Google Ads operates is in the pay-per-click (PPC) system. Until 2018, the name of Google Ads was AdWords. Google Ads is Google’s advertising programme, which makes it possible for advertisers to place search engine ads in Google and in other partner search engines, as well as advertising on Google’s advertising network and YouTube. Google Ads – Google’s advertising programme
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